Zomato is my favorite brand. They have been for a while. Zomato’s marketing strategy in 2024 blended creativity, data, and...

If you are a marketer, it’s impossible to ignore the marketing skills of Narendra Modi. I am certainly a big...

Podcasts have exploded in popularity over recent years, becoming a go-to source for information, entertainment, and education. For brands, this...

Guerrilla marketing, with its emphasis on creativity and low-cost strategies, has seen some excellent examples in India. Indian brands have...

In today’s digital age, meme marketing has emerged as a powerful tool for brands aiming to engage with their audience...

A Tale of Passion, Growth, and Friendship When I started Ivory seven years ago, it felt like stepping into the...

As a digital marketing professional, I've witnessed firsthand how Facebook and Instagram ads have revolutionized the

My Personal Journey As a content marketer, I’m always on the lookout for tools that can streamline my workflow, spark...