Sriwant Wariz

If you are a marketer, it’s impossible to ignore the marketing skills of Narendra Modi.

I am certainly a big admirer.

I believe he is one of the greatest marketers India has ever seen. We have witnessed this skill for the last ten years, and if the exit polls are accurate, we will continue to see it for another five years, thanks to another catchy campaign—“Modi Ki Guarantee.”

His ability to capture the public’s imagination with punchy taglines and memorable slogans has been a key factor in his political success. Modi’s marketing genius lies in his knack for crafting simple, catchy phrases that resonate deeply with the masses.

Not only that, he also is a brilliant event manager & a grandmaster of theatrics. The visual stories and spectacle that he weaves are matchless.
Just remember his visits to various places with other state heads like Chinese president or the US president. His warm and tight hugs on international platforms create global news and front page pictures.

Remember the task of hitting steel plates with spoon, he gave to all of us in the middle of covid crisis ?

It started with “Achhe Din”, which promised a brighter future for India and became a rallying cry for change during his 2014 election campaign. This simple yet powerful message connected with people’s hopes and dreams and helped him secure the top seat.

Once in power, he realized the magic of crafting campaigns and began building new ones and revitalizing old ones with great skill.

Whether it is “Make in India”, a call to boost manufacturing in the country, or the “Swachh Bharat” initiative, these taglines not only stirred national pride but also attracted global attention.

“Mann ki Baat” on the radio was a masterstroke—a brilliant initiative he built and sustained for years, helping him reach millions of people, even in remote areas.

“Beti Bachao Beti Padhao” was another smart campaign, striking the right chord with women.

He also leveraged digital platforms effectively, using hashtags like #SelfieWithDaughter to promote social causes and engage directly with citizens. Additionally, he created numerous initiatives such as “Aatmnirbhar Bharat”, “Digital India”, and “Startup India” further cementing his reputation as a sharp marketing mind.

His second term came with the punchline “Sabka Saath, Sabka Vikas”, which encapsulated his inclusive development agenda and gained widespread acceptance.

This time, Modi introduced another powerful slogan: “Abki Baar, 400 Paar”, signaling his confidence in securing an even greater majority in the parliament. This tagline built on the momentum of his previous success and set a bold, ambitious goal that energized his supporters and created a sense of inevitable victory.

Modi’s marketing brilliance lies not just in creating catchy slogans but also in his ability to align them with his broader vision and policies. By crafting messages that are easy to remember, repeat, and rally around, he has built a strong, enduring brand that continues to influence Indian politics and society. His skill in using these taglines to sway public opinion and mobilize support is a testament to his status as a master marketer. These skills have helped him ascend the global stage and uplift the way India as a country is perceived.

For me, I am purely envious here.

We marketers keep burning midnight oil for taglines and campaigns and here is someone who works 24×7 as the head of world’s most populous nation but keeps coming with a new idea every now and then.