Zomato is my favorite brand. They have been for a while.
Zomato’s marketing strategy in 2024 blended creativity, data, and deep audience understanding.
Above all, they are consistent and they keep raising the bar.
Here’s why I believe, ZOMATO is the most outstanding brand of 2024.
1. Understanding the Audience
Zomato targets urban millennials and Gen Z, focusing on convenience and entertainment. The brand speaks to their lifestyle and emotions, not just their needs. They truly speak the language of youngsters. While every brand talks about youth as their focus the way Zomato talks to them, is exemplary.
2. Witty Content
Zomato’s social media shines with humor. Their posts, so many of them, are timely and relatable, making them highly shareable. Their emails, tweets & even Linkedin posts are pure joy to look at.
3. Bold, Authentic Marketing
Zomato isn’t afraid to take risks with bold, authentic marketing, making it stand out from the competition. On the founder’s birthday they released full page ads across India that did not follow any marketing rules or convention but became the talk of the town. While most brands talk about being out of the box, Zomato actually does it.
4. OOH Advertising
Zomato’s witty outdoor ads and offline campaigns engage real-world audiences, complementing its digital efforts. They play with Blinkit and other brands while putting up hoardings & they have changed the way outdoor is looked at, forever.
5. Data-Driven Marketing
Zomato personalizes user experiences by analyzing data. Tailored promotions and recommendations based on customer behavior boost engagement. They keep launching new features that strike a chord & look intuitive. Food Rescue is a brilliant idea. They have elevated the game by ensuring the messaging brings a smile & pushes for action.
6. Influencers, User Content & Founder’s branding.
Zomato uses influencers and encourages user-generated content, building trust and extending its reach. If you see their social media you will see how much they source from users directly, making them a key player in the narrative. The founder, Deepender Goyal is a poster boy of India Startup Ecosystem & his has successfully built a personal brand in such a way that it greatly helps Zomato get visibility. Think about his Kapil Sharma Show cameo. Priceless!
There really is so much to learn from them.
Zomato’s success in 2024 stems from its ability to connect with customers, use humor and data, run creative campaigns, and offer exceptional service. Brands can learn from Zomato by focusing on personalization, bold creativity, and an integrated marketing approach.
Hope to see them pushing the envelope further in 2025.