Podcast Marketing: Leveraging the Growing Popularity for Brand Success
Podcasts have exploded in popularity over recent years, becoming a go-to source for information, entertainment, and education. For brands, this growing medium presents a unique and powerful marketing opportunity to engage with audiences in a more personal and in-depth manner. Why Podcasts? Strategies for Brands Popular Indian Podcasts in Marketing, Digital, and Startup Domains In […]
Guerrilla Marketing in the Indian Context
Guerrilla marketing, with its emphasis on creativity and low-cost strategies, has seen some excellent examples in India. Indian brands have leveraged local culture, festivals, and public spaces to create impactful campaigns. Here are some notable examples: 1. Amul’s Topical Advertising: Amul, the dairy brand, is famous for its witty and timely billboard ads. These ads […]